Share A Pencil Day HOPE

Share A Pencil Day 17th May 2017 – Let’s Support Education for All Globally


Hope, a giving enterprise (not an official charity) set up by Everything Environmental’s founder Evan Lewis, has launched a new awareness day in aid of the 75 million children (3-18) that are currently out of school in 35 crisis affected countries (Plan International UK). “Share a Pencil Day”, through the sale of recycled pencils, will support children affected by natural disasters, extreme poverty and conflict to achieve the education they deserve. The day aims to raise awareness of the fact that globally, roughly 250 million children lack basic reading, writing & maths skills (UNESCO), and over 50 percent of Syrian refugee children and adolescents outside Syria are out of school (UNICEF).

Evan’s mission through Hope is to raise vital funds for education & school projects globally. Free lesson plans, short films and classroom notes are available on the Hope website if you wish to participate. Sign up is easy to access all the materials you will need.

Share your views, show your support and post your activities on twitter using #shareapencilday.

Find out more on the website:

Hope – education for a brighter future.

Witney’s 6th Annual Beer Festival

Micromarketing was a first-time sponsor at Witney’s 6th annual Beer Festival last month. The networking event (held the evening before) began with Reverend Toby Wright thanking everyone for their support and attendance with huge thanks going to Witney Round Table.

St Mary’s Church, The Local Community & Witney Round Table

St Mary’s was once a place where people from “all over” would come together for events and balls and this is exactly what the Church is working towards. Money raised from the beer sold at the festival is shared between local causes that Witney Round Table supports as well as the St Mary’s Church Roof Fund, securing it for a further 200 years. The Church is very thankful to all of the sponsors who are making it possible for the Church to rebuild the roof. Octoberfest on Saturday 7th October 2017 will offer beer and sausages and will be the earliest opportunity to enjoy the renewed work.

St Marys Church Witney

Image courtesy of

 Witney Round Table is always looking for new members. Get in touch with them directly if you’re interested in getting involved, experiencing new activities, helping your local community and making new friends.

Robert Courts Local Witney MP

Local MP Robert Courts took the stage and was proud to boast about Witney’s 2 nano-breweries, thanking them for their beer.

Interesting Sponsor – Witney Blanket Hall

An interesting sponsor was Witney Blanket Hall. Built in 1721 by the Company of Blanket Makers, for over 120 years every blanket woven in Witney was once sent here to be weighed & measured. After 1845, each new mill established its own measuring and the Blanket Hall had to repurpose. Amongst other things, it became a Brewery, a Lemonade Factory and a Dancing School. Today, the Blanket Hall offers woollen blankets and throws, coffee, pies and more.

The Witney Blanket Hall

Local Talent & Bands

The live acts on Saturday were all fantastic. Witney certainly does have a lot of musical talent and Battle of the Bands proves this. Around 16 bands will compete for a chance to play to an audience of 5,000 at Witney’s Music Festival on June 10th.

Environmentally Friendly & Ethical Promotional Products

Micromarketing’s focus this year has been on maintaining and improving our ethical & environmental policies to go above and beyond. We have placed more focus on our UK manufactured portfolio of promotional products, including our recycled “Green & Good” range. Our CSR (Corporate & Social Responsibility) is a large part of this, therefore sponsoring Witney’s Beer festival was the perfect opportunity for us to support good causes locally as well as the Church.

Recycled Card Pen_Storia

 Wychwood Brewery & The Barrel House

We enjoyed our sponsored barrel – number 6, the Shotover Scholar. It was fitting for us to sponsor such an event as our business operates from The Barrel House over by the Wychwood Brewery in the centre of town. Wychwood Brewery produces on average 50,000 barrels of cask ale a year, one of the UK’s largest brewers of organic ales! All in all, the Witney Beer festival gave us a great opportunity to find out more about local businesses (and taste some great local beer).

Wychwood Brewery
In the words of Witney Round Table’s chairman, Brendan Kay,

“Let’s keep our local businesses thriving!”

I’m planning on stopping by Witney Blanket Hall for a pie and a stroll by the river soon.


Summer Events

The weather may not agree but summer is upon us and with summer comes the fun-filled events for many of our clients.

The end of May and the start of June brings an array of clients purchasing promotional products and communication tools, to take with them to their summer road shows and events.

You may think you’re too late but there’s no reason to panic just yet! As a Product Marketing Consultancy we won’t just throw your logo on a pen and wave you off, we will help you find a perfectly suited product for your event, communication, budget and of course timescale.

Promotional products often get pushed to the back of the mind when it comes to events and of course I understand this when you’re juggling everything else that needs doing! However, I’m here to tell you that ‘Promo-Products’ shouldn’t take a back seat. They are actually a key factor in any communication, when used properly they can be an efficient way of communicating to your target audience and making an everlasting message! One which extends the period of the event!

Check out my blog Imperative, Integral, Indispensable on the BPMA website, based around the importance of a communication tool we produce for one of our clients RoSPA.

Are you lacking in inspiration?

Here are my Top 5 summer products:

1. Sunglasses

These are a great promotional item because people love this quirky and fun practical product! With great branding options from the arms of the glasses to the lenses they certainly get your brand and message noticed! – Now we just need the sun to shine!


2. Cotton Shopper

Yes it’s a classic…but who wants to pay 5p for a cheap plastic bag?  We have seen a huge rise in the sales of bags since last October. My personal favourite is still the shopper but we have developed our range so we stock a versatile range! From Jutes to drawstring we have it all!


3. Stress Items

There is something about the stress item that makes people want to keep it! Whether it’s because it’s fun, quirky or tactile I do not know…but they always get a great response! We have a huge range of shapes and sizes available but if that doesn’t float your boat then why not create something completely bespoke?



4. Water Bottle

Ahh… there is nothing more refreshing than a bottle of cold water! This product has developed over the years to incorporate trends from the handle bottle, perfect for those summer evening runs to the shaker bottle, ideal for those protein shakes before hitting the gym!  Foldable water bottles, fruit infusers, Metal, Plastic…you name it; we probably have it in one of our ranges!


5. …..

I’m really struggling with thinking of one product to fill the last place in my Top 5! So many super products like frisbees, cool bags, hand-held fans, hats, earphones, speakers we even have deck chair phone holders – what do I choose? So my fifth choice is Quirky! A cop-out I know but I just can’t choose!  The thing is standing out from the crowd is one of the most important things at an event. You want something to make people remember you and your message! Something ‘quirky’ but suited to you, your brand and your communication is vital!


5p for a bag?

The majority of you will know that as of today, October 5th 2015, In England, consumers will now have to pay 5p per single use carrier bag at large shops, large shops, in this instance, are retailers with over 250 employees. This is worked out on the entirety of the company and not ‘per branch’.

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RoSPA do it again…with a little help from Micro!

RoSPA (The Royal Society for the Prevention of Accidents), launched their ‘Take Action Today Put Them Away’ campaign, sponsored by the UKcpi (UK Cleaning Products Industry) in Newcastle upon Tyne, last week, at the Royal Victoria Infirmary. Read More



One of the key challenges for any organisation is to create awareness amongst target audiences of its brand values, products and  services.  It easy to understand the importance of this in, for example, the very competitive retail sector where outwardly very similar high street chains fight to grab our attention…and money! The same can be said of many other commercial sectors where there is a constant need to promote, publicise and influence.

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You appreciate how it is…you need  to create awareness of your company or want to give your clients something to remember you by…so, you decide to get some branded pens, wristbands and desk items produced. You get the catalogue out or go online and quickly do a mental check on prices and quantities before putting in your order. A few weeks later and you’re ready to hit the market.

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