RoSPA do it again…with a little help from Micro!

RoSPA (The Royal Society for the Prevention of Accidents), launched their ‘Take Action Today Put Them Away’ campaign, sponsored by the UKcpi (UK Cleaning Products Industry) in Newcastle upon Tyne, last week, at the Royal Victoria Infirmary.Newcastle is the sixth partner to sign up to the programme. So far others include Birmingham, Bradford, Liverpool, Norfolk and Nottingham.

The purpose of the campaign is to equip all consumers with the skills to recognise the dangers of and take steps to prevent the indigestion of, household cleaning products, especially in families with children under the age of 5. It is said that on average 15 infants under the age of 5 are admitted to hospital every day, due to suspected poisonings and children from the poorest families are three times more likely to be effected. The campaign aims to raise awareness and help prevent these accidents.

Here at Micromarketing Ltd we are very proud and privileged to be a part of such an important campaign.

It was late April 2013 when I first spoke to Sheila Merrill, RoSPA’s Public Health Advisor, after she found us through Google and it has been an absolute pleasure to work with her and the team ever since. Sheila found us after wanting to use a magnet based product, which would help recognise the importance of the campaign and in turn communicate how to prevent accidental poisonings.

After many discussions we created RoSPA’s first product, with us. It was a product which we had used on other campaigns for communicating Love Food Hate Waste and Money Matters, however it seemed to perfectly ‘fit the bill’ for this! The product would then be ‘stuck up’ throughout the homes of the targeted areas, after being distributed to hospitals, health visitors, children’s centers, nurseries and such like. We ensured the product had longevity and was practical so the target audience would keep it.

The first campaign was launched in Birmingham, November 2013 and our Managing Director and I attended the Birmingham Children’s Hospital to get a better idea of the campaign and how our product would be used as a resource in it. Having now been to a few of the launches what we do know is that the statistics for each individual area are frightening and the hardest-hitting part is that all these accidental poisonings are avoidable.

Following the initial launch and another in Liverpool I spoke with Sheila before RoSPA prepared to hit more cities. Taking on-board feedback from RoSPA which they had gathered and discussed throughout the process, I engaged closely with Sheila, listening to what RoSPA and the UKcpi wanted, working meticulously with one of our designers (Hannah) to create a new resource and design,  a magnetic shopping list which carries preventative information on each sheet.

Since making these changes this campaign has been launched a further four times which includes the most recent launch in Newcastle, as mentioned earlier. I can’t express how important I feel this campaign is. Despite the fact long term injury is rare, the anxiety and angst caused to the child and caregiver could be avoided by raising awareness.

I am aware that RoSPA have had some great reports back reflecting results which show they are making a difference as there has been a measurable drop in admittance’s to hospitals for poison indigestion’s.

We hope to continue working with RoSPA on this significant project, aiding awareness of this campaign.

If you would like to find out more information about the campaign or any other home safety issue please click here.