Sue Ryder's "Raise a Smile" partnership with Morrisons allowed the retailer (Morrisons) to give their customers the opportunity to give back to their community whilst doing their weekly shop. The aim was to ensure that the incredible work being done by Sue Ryder could reach more families across the UK.
Micro created a product that would be positioned next to the tills in its own packaging. This was a credit card-sized magnet attached to a ferrous sheet and placed in a clear bag for a professional finish. These were then displayed in a custom made box. There were two designs to choose from, one supporting community nurses and the other supporting bereavement care for families. Each magnet was sold at a cost of £5.
Since their partnership with Sue Ryder started in February 2014, Morrisons has raised £7.2 million with the national ‘Raise a Smile’ campaign. They’ve helped to expand Sue Ryder’s team of expert nurses and support workers by over 100, which has enabled them to provide 250,000 extra hours of care each year.
“ I have worked with Micromarketing for several years. I have always had excellent service and will continue to work with them in the future. Micro has produced two bespoke products for us and nothing is too much trouble. We have always had a fantastic service and Micro fully supports our work. The staff are friendly and efficient, offering help and ideas when needed, and most importantly, deadlines are always met. ”
“ Always excellent customer service, kept up to date with delivery schedules and product always to a high standard and to spec. ”
“ Amazing service - really tailored the support and design that we were looking for. Thanks all for being so patient with us and not giving up with our endless requests. I’d like to thank Paul and the rest of the team... their attention to detail and ability to create something new has made a difference in building our new service. I would not hesitate to recommend them. ”
“ Micro has always been excellent with their services. With all our Let2barnet promotional products: balloons; magnets; pens; bags and shopping coins; all of the staff were efficient to understand the vision we had for our products. The product turnaround time is not only prompt but of great quality. ”
“ Everyone I dealt was really friendly, and advised me on the best product /style for my needs. They accommodated my timescales and two different delivery addresses. The products were good - the mints in particular were a big hit! Thank you. ”
“ Cottsway received help and advice on our latest promotional products from Micromarketing. The custom designed products were excellent quality and good value for money. We have always received great customer service from the team. ”