The custom mug is the third most popular promotional item found on a desk. Based on the most recent research into the use of promotional products in the UK, conducted by the BPMA (British Promotional Merchandise Association), 20% of interview participants who had promotional products on their desk had a promotional mug. The cost per impression is extremely low; they last for an average of 3 years and when you consider the exposure gained by using a mug at your desk or at home with guests visiting - it’s pretty high.
Custom mugs are a popular choice for a promotional product for many reasons. They have a very long lifespan and owners can develop an emotional attachment to their own. Think about your favourite mug, is it a personalised one? How do you feel about someone else using it? Plenty of people will confirm that they feel emotionally attached to a specific mug and have admitted that they would be upset if it broke.
Let’s Set the Scene…
Imagine…you see somebody making tea from across the room. You catch a glimpse of your mug, why? You didn’t ask for a drink! Your instincts kick in….you move in to grab it…
Number One Frustration - Poor Quality
The biggest frustration when it comes to purchasing branded promotional goods for your company is that the items are “cheap tat” which can break easily. Micro only supplies mugs of the highest quality with a wide choice of materials and print. Our Duraglaze PhotoMugs have been independently tested to BS EN 12875-4 to over 2000 washes and are confirmed 100% dishwasher proof.
Number Two Frustration - Pricing
Websites that don’t show prices & vague quotes that don’t include all costs!
Promotional products are offered completely bespoke to your company’s branding. One organisation may require 200 t-shirts made from organic cotton with an embroidery detail, another may ask for 500 transfer t-shirts in full-colour print. In our experience, we find it best to speak directly with you. This allows us to gain all the information required to provide you with an accurate quote that has no hidden costs, which means no last-minute surprises.
Number Three Frustration - Lead Times
Some promotional merchandise can have lengthy lead times, but it doesn’t have to be this way. We stock many products which offer fast delivery. In the case of mugs, if requested, particular lines can be branded and delivered to you within 48 hours of artwork approval. We always endeavour to cater to any specific need or requirement, just give us a call!
It should be noted that artwork confirmations can significantly increase lead times. As long as you quickly approve your artwork, we can move the order forward swiftly and get your product despatched fast.
Number Four Frustration - Communication
“The company forgot to contact me!”
Sad, but true! At Micro, we have processes in place ensuring each and every enquiry is followed up on, as scheduled, so that no customer is forgotten about.
“Bombarded with emails!”
We like to send status updates in the form of an email letting customers know exactly how an order is progressing. After this, we will only send relevant email updates on the latest products and services - loyal customers receive the best offers. Customers can opt-out and in of email updates at any time.
Our ethos is the opposite. No one likes to be forced into anything. Micro likes to think of ourselves as an extension of your own team, your very own promotional product consultants advising on the best practice and the most suitable products for a particular campaign. We will provide you with all of the information you require, giving you the time and space needed to make an informed decision. Our excellent service sells itself, give it a try!