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Micro News

Here you will find our latest press releases and articles. If you would like any further
information please get in touch via our contact page.

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We've Relocated to more Environmentally-Friendly Premises

Micro Has Moved

Micromarketing Ltd, Promotional Product Agency working with private, public and not-for-profit organisations in the UK, has relocated and up-scaled to more environmentally-friendly offices in West Oxfordshire.

MD of the company, Paul Faulkner, comments, “In our quest to continually meet the demands of our clients, we have relocated to spacious new offices with a new local warehouse & QC facility. The move allows the company to continue to grow in its offering of services and brings together our entire sales, marketing and creative departments. Our warehouse & distribution services, creative planning, idea generation and product prototyping are all offered to clients as part of our value-added service at no cost. By choosing Micro, companies can consolidate every aspect of their product development and promotional merchandise campaigns, including new product development, worldwide sourcing, assembly, storage & distribution, direct mail and variable data printing. From start to finish, whether a client requires UK sourced products or far-east manufacture, we offer quality products with creative thinking. “


Easily accessible from the M40/A40, the new location features solar power and ultra-modern insulation qualities which brings Micro in-line with their objective to minimise their impact on the environment and reduce their carbon footprint.

Micro drives innovation ahead of the industry. Get in touch to find out how we can help you.

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Huge Congratulations to Paul Harris at Micro

A Big Success At Micro

A huge congratulations to Paul Harris at Micro (Micromarketing Ltd) for passing his TPM (Trained in Promotional Merchandise) exam last month. Paul heads to London for a graduation ceremony on the 24th April at the RAF Club to celebrate his achievement, together with other graduates.

Paul Harris comments, “Being new to the industry I thought it [the course] would be an excellent way to improve my knowledge and understanding of the promotional products business. This course gave me a comprehensive understanding of our industry and I was delighted to be able to pass the exam and call my self TPM trained. For anyone needing or wanting to improve their knowledge I can wholeheartedly endorse this course.”

Certified by the BPMA (British Promotional Merchandise Association), the TPM qualification allows new starters within the industry to differentiate themselves from the competition by earning an industry recognised certification. Delegates can gain not only key industry fundamentals but widespread industry knowledge and best practice by studying at a time and place that suits them. 

TPM Logo

At Micro, we strive to offer the highest quality of service to our clients and this means ensuring that our staff follow a training programme that ensures they are able to give customers the best advice, helping to promote their brand and business.

Paul Faulkner, MD, comments, “We are very proud of Paul, completing this exam with a 93% mark. On top of his full-time role at Micro, Paul has juggled being a parent and husband, his passion for fishing and publishing his first book, A Lifetime of Dreams & Memories, which was launched towards the end of last year. He is an asset to the company and we foresee great things from him. Congratulations on passing the TPM exam!”

Micro stay ahead of the industry to be able to offer the latest and most innovative products.

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Fighting the War on Waste - One Travel Mug at a Time

Fighting the War on Waste

Now, you may be thinking,

“There are so many issues with our planet, plastic pollution, global warming and poverty, to name a few. What difference can I make?”

Well, the answer is, in the UK we can make a huge difference if we all take part! Replacing disposable materials with reusable and fully recyclable products is something that every one of us can do to eradicate this country-wide problem.

It shouldn’t be too difficult, intentions are good. Mintel reports that 87% of coffee drinkers in the UK are already trying to dispose of their cups in recycling bins. (Mintel’s Coffee Shop report, 2016.) Flawed information has led to the assumption that disposable coffee cups are an environmentally-friendly item. Many think, “It’s a paper cup so it must be recyclable and biodegradable…right?”

Recent news has been highlighting this misconception, uncovering the truth that an additional plastic “waterproofing” layer on the cups adds a certain complexity to the recycling process that currently, only 3 factories in the UK are equipped to handle. 

 

What Can You Do?

 

Jump on the Reusable Coffee Cup Bandwagon!

You can do your part by jumping on the reusable coffee cup bandwagon! Branded travel mugs and flasks make a great promotional gift for loyal or top customers. They can be used as employee milestone gifts or incentives, event giveaways and business meeting gifts. As long as you create suitable imagery and branding for your environment and for the recipients, travel mugs offer cost-effective exposure for your brand. Promoting your brand to all who catch a glimpse of their morning coffee, your customers and staff will be happy to use their free gift and will love you just a little bit more!

 

Employee Milestones & Gifts

If you are looking for new ideas on how to gift or incentivise your employees then have a think about a more premium style that they will really treasure.

Valhalla Copper Vacuum Travel Mug

 

Thank Loyal Customers

Similarly, customers should be gifted with a more premium travel mug if you are intending to send a message of gratitude for their loyalty. The gift should match their perceived value to your business.

Geo Insulated Tumbler

Event Giveaways

Think about the event and your audience when you choose your drinkware gift for exhibitions. You will want to stand out from the crowd in your own way, whilst staying true to your brand and your company image.

Brite Americano Thermal Mug

Meeting Merchandise

Looking to impress a client or potential client? Put yourself in their shoes and think about the type of gift that would impress you.

Contigo Byron Travel Mug

 

What Coffee Shops Can Do to Help Influence a Change in Consumer Behaviour

 

Make an Offer

Mintel’s Coffee Shop Report (2016) discovered that 58% of coffee drinkers would like coffee shops to offer a discount if they use their own travel mugs.

Make it Desirable

Think about the mugs that office workers have at their desks, how can you replicate this? Consumers will want to buy & reuse a travel mug featuring a quote or imagery that they can relate to, or something that makes them smile.

Play to Customer’s Values

Do your own customer research or analyse secondary data to gain insight into your customer base. What values do they hold? Will a charity donation for every reusable mug purchase or use float their boat? Will a stamp card do the trick? How about a free cookie?

Discounts, incentives and an attractive range of travel mugs can all work to encourage your customers to make the switch.

 

How Companies are tackling the Coffee Cup Problem

 

Companies of all sizes have been experimenting with their own offerings. Starbucks is trialling a 5p charge on disposable cups in around 25 of their central London outlets for 3 months from February. Sandwich chain “Eat” states it uses only compostable cups and is working on a solution for their lids, and McDonald's has installed recycling units in around 80% of its UK stores. Most companies are yet to take action but this needs to change if we are going kick our annual 25-tonne waste mountain habit!

 

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