TILLIONS

“Tillions” was designed by Helen Baron, a potter and tile maker, who created a series of tessellating three-inch red clay tiles that combine countless ways to form new patterns. While arranging these tiles into endlessly varied patterns, she conceived the idea of transforming them into an engaging toy or game.

This concept led to the creation of “Tillions Fridge Magnets.” Initially aimed at specialist audiences such as individuals with Autism and Alzheimer’s, the magnets have gained popularity with the general public as well.

The goal was to create a versatile, appealing product that could be marketed to both niche and general audiences. Helen needed the Tillions magnets to be durable, easy to handle, and capable of withstanding repeated use. Helen wanted to maintain the authentic look of the original ceramic tiles.

Micro collaborated with Helen to develop three iterations of the product, starting with a large pack and later creating smaller packs targeted at retailers, broadening the product’s distribution potential.

The final product is a versatile gift that appeals to both children and adults, including those with varying abilities such as Autism and Alzheimer’s.

The magnets are made from a flexible and durable material, manufactured in Micro’s UK-based factory. Each set is printed in full colour to capture the intricate designs and without losing the original handmade appearance. These are supplied as kiss-cut sheets for the user to easily separate after purchase. The packaging and inserts are handmade in Bradford, adding a personal touch.

The product has been widely successful, offering infinite design possibilities through its ever-evolving patterns, making it ideal for relaxation, mindfulness, and mental stimulation.

Families, particularly those caring for individuals with Alzheimer’s, have praised its therapeutic benefits. Similarly, children with Autism find the creative outlet soothing.

The positive reception from a wide range of users has established Tillions Fridge Magnets as more than just a toy — it’s a tool for stress relief, creative expression, and mindfulness. Its ability to captivate users for hours, while remaining fresh and engaging through endless pattern variations, has made it a cherished product for those seeking a calming, creative activity.

“My relationship with Micro has been a really happy one.”
Helen Baron – Creator of Tillions Magnets

I have been working with Micromarketing for just over a year on a new project. I came to them with little more than an idea and some designs and they were immediately encouraging and supportive. Their expertise and understanding of the project and their friendly and approachable manner has made the development of it a pleasure and they were entirely sympathetic to my wish for precision and perfection. Sales of “Tillions”, my tessellating magnet game, are now gathering pace online and they are starting to appear on the high street. I know that my friends at Micro are almost as thrilled as I am.
Helen Baron, Tillions Ltd

Watch this short clip to see how simple and captivating it is to create patterns with Tillions.