Promotional Products for Charities
At Micro, we are passionate about supporting charities in their mission to make a difference. With over 25 years of experience in the promotional product industry, we’ve collaborated with leading charities to create impactful fundraising and awareness merchandise. We believe in the power of promotional products to drive engagement and inspire action.
The Impact of Promotional Products
Promotional products can increase referral rates by up to 500% compared to traditional appeals (PPAI, 2013). Charities can leverage this power to boost visibility and attract new supporters.
Why Charities Use Promotional Products
Promotional products play a crucial role in charity campaigns by helping to:
- Increase Awareness – Branded items like T-shirts, tote bags, and water bottles serve as constant reminders of a charity’s mission.
- Enhance Engagement – Merchandise can foster a sense of belonging among volunteers and donors, encouraging them to get involved.
- Drive Fundraising – Limited-edition products linked to donation levels incentivize contributions, while giveaways at events spark conversations and interest.
Key Statistics & Insights
Number of Charities
There are 170,713 registered charities in the UK (Markel UK). With so many competing for attention, branded promotional products help organisations stand out. From custom T-shirts for fundraising events to branded tote bags for awareness campaigns, merchandise creates a lasting impression and strengthens charity branding.
Workforce & Volunteers
The sector employs 1.1 million people and relies on 6.6 million volunteers (Markel UK). Volunteers and staff are the backbone of charities. Branded uniforms, lanyards, and badges foster identity and professionalism, while thank-you gifts like reusable water bottles or notebooks show appreciation and encourage loyalty.
Charity Sector Income
In 2021/22, the sector’s total income was £69.1 billion, up 9% from the previous year (NCVO). With significant funds being raised, charities invest in fundraising merchandise — such as eco-friendly pens, mugs, and wristbands — to generate revenue and keep their cause top of mind.
Public Trust – 73% of people trust charities (GOV.UK). Trust is built through visibility and engagement. Ethically sourced promotional products like FSC-certified notebooks and reusable cups reinforce credibility and commitment to sustainability, encouraging ongoing support.
How We Can Help
At Micro, we support charities every step of the way — from campaign planning to final product delivery. Whether you need inspiration for a new fundraising initiative or a fresh approach to donor engagement, we’ll help you find the perfect promotional products to amplify your message.
Our services include:
- Free Design Services – Our team creates custom designs that reflect your charity’s values and mission.
- Campaign Ideas & Product Suggestions – We help brainstorm creative merchandise ideas tailored to your goals, whether for fundraising, awareness, or volunteer engagement.
- Sustainable Options – We offer eco-friendly, ethically sourced products to align with your charity’s principles and build trust with supporters.
- Storage & Fulfilment – Need help managing stock and distribution? We offer storage solutions and fulfillment services to ensure your products reach the right people, hassle-free.
Case Files
How we’ve helped charities achieve their campaign objectives:
- RoSPA: Take Action Today, Put Them Away Campaign
- Sue Ryder & Morrisons: Raise a Smile Campaign
- Aquaid: Water Cooler Vinyl Magnets
Source References
- Markel UK – UK Charity Sector Report, 2025
- NCVO – UK Voluntary Sector Financial Report, 2023
- UK – Charity Commission Public Trust Report, 2024
- CAF Online – UK Giving Report, 2023
- PPAI – Promotional Products Effectiveness Study, 2013
Get Started
Contact us to discuss how we can support your fundraising and awareness efforts with promotional products.
